From Farm to Fork: How Smart Technologies Are Enhancing Transparency, Safety and Trust in Aquaculture Foods
Discover how the NOVAFOODIES Traceability App transforms complex seafood supply chains into transparent and accessible information, empowering consumers to make informed and responsible food choices.
How can consumers be sure that the seafood they buy is safe, high-quality and responsibly produced? As food supply chains become increasingly complex, access to reliable information is becoming essential for building trust and supporting informed purchasing decisions.
The latest NOVAFOODIES Factsheet, developed by GO INFOTEAM®, explores how digital technologies are helping bridge the gap between producers and consumers through the innovative NOVAFOODIES Traceability App.
Developed within Work Package 6 of the project, the App combines advanced technologies including the Internet of Things (IoT), RFID, blockchain and QR codes to create a digital traceability ecosystem for seafood and aquaculture products. These technologies enable information generated throughout the supply chain to accompany products from production and processing to retail shelves.
Through a simple and user-friendly interface, consumers can scan a product QR code or search for a product directly within the App to access verified information about its origin, production methods, certifications and journey through the supply chain. The system also provides access to cold-chain monitoring data, helping demonstrate that appropriate storage and handling conditions have been maintained to preserve product quality and safety.
The NOVAFOODIES Traceability App has already been tested through pilot activities in Italy and Greece, demonstrating how digital traceability can work effectively in real seafood supply chain and retail environments. By making reliable information available at the point of purchase, the App supports greater transparency, accountability and consumer confidence.
Beyond traceability, the solution contributes to raising awareness of the nutritional benefits of fish and aquaculture products, helping consumers make healthier and more conscious food choices. It also aligns with the objectives of Regulation (EU) 2023/2842, which promotes the adoption of digital traceability systems across fisheries and aquaculture value chains.
The NOVAFOODIES Traceability App demonstrates how digital innovation can create value for both consumers and producers, supporting more transparent, sustainable and resilient seafood value chains across Europe.
Download the Factheet #3 HERE: Promo Material – NOVAFOODIES
